What Companies Really Want From Sales Training
My experience with sales training requests in over a half dozen senior executive roles were all amazingly similar. The justifications attached to the appropriation requests contained combinations of the following:
Our reps can’t get to the decision maker.
We need our reps to be more aggressive.
Morale needs a boost.
We need better closing techniques.
Marketing is cutting back promotions [...]
Carl Moe is the founder of CRO Success, an organization dedicated to developing and delivering the tools, processes and systems CRO’s need to succeed. Moe specializes in helping restructure revenue systems for sustainable growth and optimized performance.
