Who Needs a Revenue System?
My motivation for writing the Sales Revenue System 2.0 book was based on decades of observing companies struggling with:
- communicating their real differentiating value – it was never the quality, service or support they routinely promoted
- how to define and build an effective sales process for their products
- overly optimistic forecast data
- incentive systems that are not aligned with the business objectives
- defining the critical skills and profiles (the applicant DNA) needed for identifying a strong sales candidate
These organizations, and their CRO’s, were working hard to succeed, but they were addressing the traditional revenue speed bumps serially rather than taking a systems approach. The SRS 2.0 book defines the complete revenue system and how the four core processes are connected. The goal was to provide a structured RevenueSystem that is straightforward to understand, adopt and manage.
Clients have suggested a ‘CRO University’ type program as a next level offering for our business. If this is something you would like to see offered, please email me (cmoe@CROsuccess.com) your thoughts regarding the format (2 day conference in major city locations, weekly webinars, etc.) and the more critical topics you feel should be included in the program.
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Carl Moe is the founder of CRO Success, an organization dedicated to developing and delivering the tools, processes and systems CRO’s need to succeed. Moe specializes in helping restructure revenue systems for sustainable growth and optimized performance.
