Here is the Rule:
It is easier to train sales talent about your business that is it to train someone how to become a sales talent for your business. You already know all of the in’s and out’s of your business and industry but the euphoria of finding someone else that has some of that knowledge too can become compelling.
That is the trap we see all too often Applicants are eager for interviewers to go there and simply assume they can and will sell your product or service. All the applicant wants to do is get paid a lot of money to just ‘manage’ the existing account base. Before you discuss industry background, drill down on their selling skills and see how they handle some rejection.
If they won’t engage your tactics in an interview, how will they perform in your marketplace?