What is a Revenue System?

POSTED BY Carl Moe on Oct 29 under CRO, Methodology

I have enjoyed the opportunity to address several executive groups recently about a very specific topic – “What is a Revenue ‘System?’”
First, ANY business system (production, inventory, quality, Lean, ISO, etc.) is:
— Process-Based
— Built on Competence and Expertise
— Includes Process Accountability and Diagnostics
Ideally, the system operates as a process-based, closed-loop activity so performance is predictable [...]

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