No One Will Need to be Good

POSTED BY Carl Moe on May 16 under CRO, Methodology

“…dreaming of systems so perfect that no one will need to be good“
–T.S. Eliot, from The Rock
There was a time in the evolution of computer when this concept was believed to be just a few clicks away. Well, decades later, we are still a few clicks away but the journey has been productive. E-commerce has [...]

You don’t know what you are doing

POSTED BY Carl Moe on May 9 under CRO, Methodology

Deming said it best…“If you can’t describe what you are doing as a process, you don’t know what you are doing.”
Most CEO’s understand Deming’s wisdom and apply this concept to many aspects of this concept business …except in sales. Sales is typically viewed as an independent variable of the business and not subject to the [...]

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