New Book Edition – Chief Revenue Officer!
I admit to being more than tardy since my last post but the major distraction has been finishing a new edition of the book. Briefly, our reviewers felt the content was more about the Chief Revenue Officer (CRO) leadership role in B2B organizations and recommended repositioning the publication for that market segment. Thus the name [...]
Some Levity for Your Day
Cold is a relative thing ya know….
At 65 degrees, Arizonans turn on the heat. People in Minnesota plant gardens. At 60, Californians shiver uncontrollably. People in Minnesota sunbathe. At 50, Italian & English cars won’t start. People in Minnesota drive with the windows down.. [...]
E-book Now Available on Amazon
Folks have asked about the availability of Sales Revenue System 2.0 as an e-book. The Kindle edition is now e-available through Amazon.com (click here). Price is half the print price ($9.95) but the Kindle format does not support color so the system charts are presented in black & white.
Thanks for your patience and enjoy the [...]
New Book Cover
The second printing is now completed and we are going with a new cover based on reader feedback. Reviewers felt the original cover did not align well with the contents and they specifically wanted the CRO (Chief Revenue Officer) role called out with the ‘closed loop’ revenue systems graphic on the front cover. The ‘closed [...]
Another Fish Story
Summer is vacation time in the US and many folks do plan on spending some time fishing. That may be why several recent video Skype sessions have included a comment about the fish on my office wall in the background. That fish is a 42 pound King Salmon caught in the Nushagak River, Alaska, just [...]
Welcome to the CRO Success Blog
We are pleased to launch our informational blog designed for CRO’s. Haven’t heard of the CRO title? The acronym stands for Chief Revenue Officer…the person responsible for growing profitable revenue within the company. In some companies, the CRO may be the owner. In other companies, the CRO may be a Regional Manager.
We’ve conceived of this blog as a [...]
Carl Moe is the founder of CRO Success, an organization dedicated to developing and delivering the tools, processes and systems CRO’s need to succeed. Moe specializes in helping restructure revenue systems for sustainable growth and optimized performance.
