Moe Revenue » General

New Book Edition – Chief Revenue Officer!

Carl Moe — Wed, 21 Dec 2011 13:31:00 +0000

I admit to being more than tardy since my last post but the major distraction has been finishing a new edition of the book. Briefly, our reviewers felt the content was more about the Chief Revenue Officer (CRO) leadership role in B2B organizations and recommended repositioning the publication for that market segment. Thus the name change and new cover became part of this edition. It is in stock and available through both our C.R.O Store and Amazon.com. The cover price remains at $19.95.

My best wishes to all of you for a safe and Happy Holiday Season.

Some Levity for Your Day

Carl Moe — Thu, 06 Oct 2011 19:51:00 +0000

Cold is a relative thing ya know….

At 65 degrees, Arizonans turn on the heat. People in Minnesota plant gardens.
At 60, Californians shiver uncontrollably. People in Minnesota sunbathe.
At 50, Italian & English cars won’t start. People in Minnesota drive with the windows down..
At 40, Georgians don coats, thermal underwear, gloves, wool hats. People in Minnesota throw on a flannel shirt.
At 35, New York landlords finally turn up the heat. People in Minnesota have the last cookout before it gets cold.
At 20, People in Miami all die. Minnesotans close their windows.
At 0, Californians fly away to Mexico . People in Minnesota get out their winter coats.
At 10 below zero, Hollywood disintegrates. The Girl Scouts in Minnesota are selling cookies door to door.
At 20 below, Washington DC runs out of hot air. (Ya think? Nah.). People in Minnesota let their dogs sleep indoors.
At 30 below, Santa Claus abandons the North Pole. Minnesotans get upset because they can’t start the snowmobile.
At 40 below, ALL atomic motion stops. People in Minnesota start saying…"Cold enough for ya, eh?"
At 50 below, hell freezes over. Minnesota public schools will open 2 hours late.

E-book Now Available on Amazon

Carl Moe — Mon, 21 Feb 2011 22:50:00 +0000

Folks have asked about the availability of Sales Revenue System 2.0 as an e-book. The Kindle edition is now e-available through Amazon.com (click here). Price is half the print price ($9.95) but the Kindle format does not support color so the system charts are presented in black & white.

Thanks for your patience and enjoy the e-book edition.

New Book Cover

Carl Moe — Wed, 22 Sep 2010 20:58:00 +0000

The second printing is now completed and we are going with a new cover based on reader feedback. Reviewers felt the original cover did not align well with the contents and they specifically wanted the CRO (Chief Revenue Officer) role called out with the ‘closed loop’ revenue systems graphic on the front cover. The ‘closed loop’ revenue system concept has established traction in our marketplace and will be the theme for this edition.

As part of our second printing promotion, we are offering – for a limited time – free shipping on all C.R.O. Store products that include a book in the order.

Another Fish Story

Carl Moe — Tue, 27 Jul 2010 16:54:00 +0000

Summer is vacation time in the US and many folks do plan on spending some time fishing. That may be why several recent video Skype sessions have included a comment about the fish on my office wall in the background. That fish is a 42 pound King Salmon caught in the Nushagak River, Alaska, just a couple miles from the ocean. We were flying out of Lake Clarke in float planes and decided to try the river to see if the salmon run had begun. It took over an hour and half to land the monster (caught with only 17 lb. test line) and was the largest fish brought in that week. So when contacts ask, “Are you a hunter or a farmer?” I just point to the fish and say “yes.”

Welcome to the CRO Success Blog

Carl Moe — Sat, 05 Sep 2009 03:12:10 +0000

We are pleased to launch our informational blog designed for CRO’s. Haven’t heard of the CRO title? The acronym stands for Chief Revenue Officer…the person responsible for growing profitable revenue within the company. In some companies, the CRO may be the owner. In other companies, the CRO may be a Regional Manager.

We’ve conceived of this blog as a place to post stories and application notes on the Sales Revenue System 2.0 and our consultancy adventures, as well as interact with our clients and user community (past, present and future) on issues that have energy. You are welcome to sign up and comment or share from your own point of view. Carl Moe, our founder and noted author of “Sales Revenue System 2.0: Your Chief Revenue Officer B2B Success Model” is our editor and key contributor. Other threads and postings are by other members of the CRO Success consultancy and selected guests along with you, our constituent.

Whatever the size of the company, our goal here is to provide you with tools, tips and techniques for success in your CRO leadership role.

Enjoy the blog!