An Ounce of Preparation…
OK, I know I am twisting the wording on that title, but you will see why. My last post regarding my worst sale was a bit dated but still burned into my memory. It seems like anything pre-internet is now considered from the dark ages of sales history so let me bring you my next [...]
New Year’s Resolution to the Marketing vs. Sales Conundrum
The confusion over the roles of marketing and sales in the revenue cycle has been in play for decades. Sales claims they never get enough ‘good’ leads from Marketing and Marketing says they generate more than enough leads to make the budget if Sales only knew how to sell. This dysfunctional relationship progresses to a [...]
Carl Moe is the founder of CRO Success, an organization dedicated to developing and delivering the tools, processes and systems CRO’s need to succeed. Moe specializes in helping restructure revenue systems for sustainable growth and optimized performance.
